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class="grayBg">             <div id="ya0qgss2yii" class="crumbs content"> 您当前位置：<a href="/">首页</a>> <a href='/xinwen/list-223.html'>新闻</a> > <a href='/xinwen/list-217.html'>产业发展</a> </div> <div id="ya0qgss2yii" class="content pageMain whiteBg"> <div id="ya0qgss2yii" class="pageContent"> <div id="ya0qgss2yii" class="pageHead"> <h1>海口秀英区永兴火山荔枝王全产业链产值破五亿元</h1> <h2> 来源：南海网、新海南客户端时间：2025-06-27 21:07:04</h2> </div> <div id="ya0qgss2yii" class="arctile"> <p class="formatted" style="text-indent:2em;text-align:justify;">南海网、新海南客户端6月27日消息（记者程小丹特约记者陈创淼）今年以来，?？谑行阌⑶佬苏虻澄鞣缃ㄉ璩晒疃热谌胗佬嘶鹕嚼笾ν跞盗捶⒄?，以“保销量、稳价格、强品牌”为核心目标，统筹线上线下资源，构建“党建引领+产业升级”融合发展新格局，书写了特色产业高质量发展的实践篇章。</p><p class="formatted" style="text-align: center;"><img src="https://rmt-data.hinews.cn/common/img/IMG_b2013e7162ee4d2da8331ee599344e02.jpeg"/></p><p class="formatted" style="text-indent: 2em; text-align: justify;"><span style="color: rgb(127, 127, 127);">永兴火山荔枝王自产自销一条街。秀英区供图</span></p><p class="formatted" style="text-indent:2em;text-align:justify;">2025年荔枝产销月期间，通过系列创新性举措推动销售荔枝王2万吨，销售额突破4亿元，全产业链产值达5亿元。</p><p class="formatted" style="text-indent:2em;text-align:justify;">在市场拓展方面，永兴镇构建“镇-村-企”三级联动机制，以党建链串联产业链、供应链。组织3个行政村党支部书记前往国内农产品流通枢纽调研，与头部采购商达成深度合作，打造“村级直供+市场直销”产销通道，签署超1000吨合作订单，推动终端市场售价溢价超15%。镇党委书记组建“党建+产业”专班，联动市区农业部门赴长三角核心城市开展3场品牌推介会，扩大“永兴火山荔枝王”品牌影响力。在国际市场开拓上，延续2024年首航阿联酋的成功经验，2025年实现加拿大、新加坡等5国10批次35吨出口，出口额达1200万元，同比增长50%，构建“跨境电商+海外仓”立体贸易网络，成为海南热带水果出口新标杆。</p><p class="formatted" style="text-align: center;"><img src="https://rmt-data.hinews.cn/common/img/IMG_615e14bb526643b9bfa5cb842de167a8.jpeg"/></p><p class="formatted" style="text-indent: 2em; text-align: justify;"><span style="color: rgb(127, 127, 127);">顺丰为永兴火山荔枝王开辟航空运输绿色通道。秀英区供图</span></p><p class="formatted" style="text-indent:2em;text-align:justify;">电商发展方面，永兴镇以“党员电商先锋”计划为抓手，构建“党建+电商+人才”体系。通过党员带头，培育出一批标杆性自媒体“新农人”，带动形成万人级全民自媒体矩阵，实现电商销售额占比提升超30%。组织本地致富带头人联合专业直播公司，通过全平台矩阵，以沉浸式场景直播展示荔枝王，全方位展现其品质与文化底蕴。今年荔枝季，自媒体矩阵累计发布短视频超2万条，主流媒体宣传报道621篇次，全网曝光量突破4亿次，带动线上订单量同比激增120%。</p><p class="formatted" style="text-indent:2em;text-align:justify;">消费场景构建上，永兴镇统筹规划“线上引流、线下体验、产销一体”的三位一体模式。设立“永兴火山荔枝王自产自销一条街”，设置60个标准化摊位，日均吸引游客超2000人次，带动荔农直接销售荔枝超30吨。同时，举办“火山荔枝机车嘉年华”活动，打造“机车骑行+荔枝采摘+乡村旅游”新模式。联合秀英区旅文局推出标准化采摘园和采摘线路，串联多元业态，完善配套设施，累计接待游客8.5万人次，消费收入超1800万元，推动单一农产品销售向多元业态升级。</p><p class="formatted" style="text-align: center;"><img src="https://rmt-data.hinews.cn/common/img/IMG_dd86ba81f2554ed0bf93d2bf2b2de385.jpeg"/></p><p class="formatted" style="text-indent: 2em; text-align: justify;"><span style="color: rgb(127, 127, 127);">工作人员在搬运荔枝。秀英区供图</span></p><p class="formatted" style="text-indent:2em;text-align:justify;">品质管控方面，永兴镇聚焦品质，构建“预防+检测+监管”三位一体品控网络。荔枝季前，组织检测员开展专业化培训，建立“镇级骨干驻点指导+村级检测员结对实训”机制，实现农药残留检测技术在76个自然村全覆盖。产销月期间，严格执行“日检日报”制度，日均抽检样品超150批次。针对市场假冒现象，镇党委组织多部门成立专项整治工作组，开展“护牌行动”，维护品牌声誉，保障消费者和农户利益。</p><p class="formatted" style="text-indent:2em;text-align:justify;">物流服务上，永兴镇强化政企联动，构建高效物流服务体系。协调顺丰、京东等物流企业在全镇设立153个快递打包点，提供一站式服务。顺丰为永兴火山荔枝王开辟航空运输绿色通道，省外（偏远地区除外）48小时直达、省内24小时极速配送。镇政府组建专项服务团队，全程跟进农产品运输等环节，保障运输链路畅通。</p><p class="formatted" style="text-indent: 2em; text-align: justify;">未来，秀英区永兴镇将持续深化“党建+产业”融合发展模式，拓展国际市场版图，强化品牌高端化建设；加快冷链物流基础设施升级，延伸产业链条；深化农文旅融合创新，打造全域乡村旅游品牌，为乡村振兴注入持久动力。</p> </div> </div> </div> <div id="ya0qgss2yii" class="content pageMain whiteBg"> <div id="ya0qgss2yii" class="recommend"> <div id="ya0qgss2yii" class="sTitle"> <span>为您推荐</span> </div> <div id="ya0qgss2yii" class="newsList"> <ul class="cl"> <li><a href="/xinwen/2025/show-12450.html" target="_blank"> <div id="ya0qgss2yii" class="content_img"> <img 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